Q4 2023 Snapshot: Top 5 Wellness Apps in Brazil on Android

In the fourth quarter of 2023, the wellness app category in Brazil showed various trends on the Android platform. Here's a brief overview of how the top five apps performed, with details sourced from Sensor Tower.

Gympass saw its downloads fluctuate, starting at around 46K and reaching a low of 24K by the end of the quarter. Weekly active users began at approximately 767K, peaked at 816K, and then saw a drop to 634K in the final week.

For Fabulous Daily Routine Planner, downloads peaked at nearly 30K in the first week of October but dipped to around 7.5K in mid-October. The app's weekly active users experienced a decline from 76K to 66K, despite a slight increase in revenue ending at about $2.5K.

The ShutEye®: Sleep & Relax app saw a significant spike in downloads in mid-November with nearly 60K downloads that week, contrasting with otherwise modest weekly download numbers. Revenue showed an impressive jump to $3.7K towards the end of November, and active users peaked at 55K the same week.

Calm - Sleep, Meditate, Relax experienced its highest downloads in late November at over 14K, with a consistent revenue trend peaking at $909 in mid-December. The app maintained a steady base of weekly active users, ending the quarter with around 73K users.

Lastly, I Am Sober showed varied download numbers, with a peak at over 12K in late October. The app's revenue remained relatively stable, ending at $126, while weekly active users saw a slight increase to 17.7K in the final week.

These insights into the wellness app market in Brazil provide a glimpse into user preferences and behavior on the Android platform. For a deeper dive into the performance of these apps, Sensor Tower offers more detailed analytics and data.